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  • Yasser Allam

4 Ways to A Great Delivery Experience in eCommerce

Updated: Nov 2, 2022

Happy courier delivering a parcel to a customer

It is always critical to provide your online e-commerce shop visitors with the best possible user experience while on your website. However, things should not stop there. Your e-commerce strategies should also include methods to ensure that your customers have a positive delivery experience.

Many customers expect their orders to be delivered quickly. Some people also like to track their orders as they are being shipped. These are just a few things to think about when developing delivery policies if you want to stay competitive.

Here are a few clues to help your e-commerce store provide an excellent delivery experience.

Alerts for Automated Delivery Tracking

The world of e-commerce is not as competitive as the world of traditional retail. Thus, e-commerce businesses must think strategically in order to ensure brand loyalty, customer satisfaction, and retention.

One clever strategy for showing your customers you care about them during the product delivery process is to send them customized automated delivery alerts in the form of SMS and/or email or other notifications that inform them about the real-time movement of their product as it is shipped to them.

Such notifications persuade customers that they are dealing with a customer-focused organization. Shipment tracking alerts can be a morale booster for those who are expecting their product urgently, not only making for a great delivery experience but also inspiring further confidence and dedication to your brand.

Motivated Drivers

If your business is large enough to have drivers deliver purchased orders to customers, the importance of keeping them motivated and happy cannot be overstated. You don't want upset drivers telling customers about your company's insensitivity and poor employee welfare policies as they deliver products.

Customers who believe you treat your employees poorly may perceive you as incompetent when it comes to personal relationships. This may cause them to switch to competitors with better employee motivation strategies. A well-motivated delivery driver can be a valuable public relations asset for your e-commerce business and products.

Furthermore, drivers' responsibilities extend beyond the transportation, loading, and unloading of goods; they double-check their loads and pay close attention to route planning. Drivers have a direct impact on the delivery experience and customer satisfaction because they are the primary point of contact between the headquarters and your customers.

No-Contact Shipping

With the emergence of the corona pandemic, no contact or contactless delivery became more popular. Despite the fact that there is no human-to-human contact during delivery, this mode of delivery can provide a great delivery experience if done correctly. How? Because the recipient is not present to receive his or her order, it is the responsibility of the delivery staff to ensure that the product is not tampered with, stolen, or affected by extreme weather conditions such as rainfall.

Even if the recipient has provided prior instructions on how and where to keep the order, your delivery staff can make alternative suggestions upon arrival at the destination if they are dissatisfied with the original instructions. The key here is effective communication between the delivery and receiving sides prior to, during, and even after delivery.

Software for Route Planning

Because of the current supply chain disruptions and global inflation caused by the previously stated corona pandemic, businesses are struggling to keep operating and other costs under control. Adopting route planning and optimization software to improve your delivery experience is one way to ensure efficient delivery operations management.

Adopting route planning can help prevent delivery delays and improve customer reviews. Norma, an AI-based route optimization software, assists you in planning the best routes to ensure on-time delivery.


A variety of factors, such as those mentioned above, can contribute to a positive product delivery experience for any e-commerce company. Customers are more likely to perceive your company as caring and efficient if you send them constant message alerts informing them of the status of their product's delivery. Furthermore, if your clients regard your employee welfare system as excellent, you are bound to receive positive feedback and increased loyalty.

Furthermore, even when delivering products in contactless mode, communicating effectively with the other side can improve the delivery experience. Finally, route planning software can assist you in ensuring optimal resource utilization in a variety of ways. Contact us today to learn more about how Norma can improve your delivery experience.


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