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  • Writer's pictureNour Shawky

How to Close the Delivery Gap from Planning to Execution

There is frequently a substantial gap between planning and execution in transportation and logistics businesses. For both companies and customers, the gap between planning and execution can result in higher costs. When goods are not delivered on time, companies may have to incur additional expenses, such as rush delivery fees or storage costs. Customers may also have to pay additional fees for expedited shipping or be forced to seek alternative sources of supply, which can be more expensive.

In this blog, we will address the most effective strategies for avoiding this gap and offer advices on how logistics firms can close it to optimize their operations.

3 Strategies for Closing the Gap

1. Enhance planning and forecasting

Logistics businesses can use a variety of strategies to enhance logistics planning and forecasting. Using data analytics and technology to improve forecasting accuracy, spot potential supply chain interruptions, and optimize inventory levels is an efficient strategy. Predictive analytics technology, logistics planning software, and real-time data can all be used to fine-tune delivery and shipping schedules.

The alignment of planning and forecasting efforts with transportation and logistics business objectives and customer needs can also be ensured by promoting effective communication and collaboration amongst teams. By improving logistics planning and forecasting, businesses may be better able to respond to changes in the market, cut costs, and increase customer satisfaction.

2. Improve capacity management

Effective capacity management is crucial for ensuring smooth logistics operations. One way to enhance capacity management is by adopting flexible and scalable supply chain networks. This involves building a network that can adapt to changes in demand and adjust capacity as needed. Additionally, investing in efficient fleet and equipment management can help optimize capacity and minimize downtime. This can involve implementing maintenance schedules, utilizing telematics for real-time tracking, and optimizing routes to reduce fuel consumption.

Developing contingency plans for unexpected events is also critical for effective capacity management. By having plans in place for potential disruptions, such as extreme weather or supply chain disruptions, businesses can minimize the impact on their operations and maintain continuity. By adopting these strategies, logistics businesses can improve their capacity management and optimize their operations to better meet their demands.

3. Boost communication and collaboration

Effective communication and collaboration are keys to successful logistics operations. One way to improve communication and collaboration is by fostering stronger partnerships with suppliers, carriers, and customers. This involves building relationships based on trust, transparency, and shared goals. Additionally, enhancing communication channels and protocols can help streamline information sharing and reduce delays.

This can involve utilizing communication technologies such as cloud-based platforms, EDI systems, or route optimization software, establishing clear communication protocols and procedures, and leveraging real-time data to optimize logistics operations.

Providing real-time visibility and tracking is also essential for effective communication and collaboration. By offering real-time tracking and visibility, businesses can provide customers with accurate and timely updates on shipment status and identify potential issues before they become significant problems. By adopting these strategies, logistics businesses can enhance communication and collaboration, build stronger relationships with partners, and improve their ability to meet customer needs.


To close the gap between planned and actual deliveries in the transportation and logistics industry, businesses should take a holistic approach that focuses on improving planning and forecasting, improving capacity management, improving communication and collaboration, and reducing disruptions and delays using real-time data and analytics.

Norma LIVE is a powerful tool for the logistics industry, enabling transportation and logistics businesses to quickly and efficiently create route plans in just a few minutes. By leveraging real-time dynamic routing algorithms, Norma LIVE can help minimize logistics costs and maximize fleet productivity. With its ability to optimize pickup and delivery operations for the last mile, it significantly enhances same-day and immediate delivery services, putting the entire express transport planning operation on autopilot. By dynamically routing and re-routing drivers based on incoming orders, Norma LIVE streamlines operations and helps businesses operate more efficiently.

Download the white paper "5 Tips to Improve Your Last-Mile Delivery Operations" to discover effective strategies for logistics providers to expand their delivery operations and integrate them into their overall business strategy.


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