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  • Yasser Allam

Failure to Deliver has 3 Costs for Your Ecommerce Business

Updated: Oct 12, 2022


A delivery man delivering a failed item to an eCommerce customer

eCommerce has had a sharp increase worldwide as consumers become more at ease making purchases online. However, with one out of every 20 online orders ending in a faulty delivery, this frustrating facet of eCommerce has emerged.


Missed deliveries cause unsatisfied customers to quickly transfer to a competing eCommerce store, therefore in order for an eCommerce firm to succeed, it must deliver the correct goods to the right customer on time.

Continue reading to learn how missed deliveries might impact your eCommerce business and what you can do to minimize them.

Failure to Deliver has 3 Costs for Your Ecommerce Business

eCommerce has had a sharp increase worldwide as consumers become more at ease making purchases online. However, with one out of every 20 online orders ending in a faulty delivery, this frustrating facet of eCommerce has emerged.

Missed deliveries cause unsatisfied customers to quickly transfer to a competing eCommerce store, therefore in order for an eCommerce firm to succeed, it must deliver the correct goods to the right customer on time.

Continue reading to learn how missed deliveries might impact your eCommerce business and what you can do to minimize them.

Difficulties with unsuccessful delivery

Failed deliveries can have a significant negative impact on an eCommerce business, regardless of whether the buyer provided an incomplete address, traffic, or other obstacles.

Here are some details regarding how missed deliveries impact a company:

1. A negative brand reputation that costs businesses customers


Online shoppers anticipate that their shipment will arrive at the specified address in a timely manner. Therefore, a poor delivery experience—even one that is the carrier's

fault—can undermine consumer confidence in the brand.


If a delivery is missed, the consumer will stop trusting the business and may not make another purchase from it. Additionally, there is a potential that they will post a bad review online, harming the brand's reputation.

Even a few unfavorable reviews regarding the missing deliveries can discourage potential customers from making a purchase from the business, given that many consumers read online evaluations before making an online purchase.

2. lower revenues

A failed delivery might have far more effects than just a disgruntled customer. The costs associated with rescheduling the unsuccessful delivery range widely. You will be compelled to ship a box again every time it doesn't get to the buyer on the first try, and doing so will cost you more money.

These extra expenses consist of shipping charges, reimbursements, and lost employee time. The expenses incurred for shipping new goods and the difficulties of returns add up to your overheads and can put significant pressure on enterprises, reducing profitability.

3. Environment-Related Issues

The driver is required to make an additional delivery attempt if the first effort is unsuccessful, which increases carbon emissions. Based on many realistic home delivery failure rates, many failed delivery scenarios have been researched.

How can missed deliveries be dropped significantly?


It's time to design a strategy to satisfy your clients' wants if you believe there have been too many failed deliveries and you are unable to live up to their expectations.

Executing safe deliveries and collections

Transparency and openness are essential for lowering the number of missed deliveries. The customer should be informed regularly of the status of their order from the time it leaves the warehouse until it is delivered to them.

The consumer must also be given a delivery estimate before to making the transaction in order to prevent unrealistic expectations. The objective must be to safely deliver the package to the intended address.

To make sure that all deliveries made for e-commerce are secure, drivers must have the required training. Through this training, they will learn the rules for safe driving and effective job performance.

They should also receive training on how to deal with unforeseen changes that occasionally occur and have an influence on their service.

Safety measures instruction

Drivers need to be mindful of vehicle maintenance and repairs to ensure optimal operation. Maintaining a vehicle in good condition lowers maintenance expenses while also making sure it is safe to drive.

Additionally, teaching drivers basic problem-solving techniques might help them shorten delivery wait times.


Reduce Delivery Delays

Delivery companies frequently experience unavoidable delays due to unforeseen traffic conditions, blockages, or other practical limitations. However, the problem can be resolved and the ideal delivery window predicted using intelligent

route optimization software that considers real-life constraints before designing optimized delivery routes.

Norma Live can help you increase your first-time delivery success rate.

Although drivers still require assistance, training can make a significant difference in lowering the number of missed deliveries. In order to improve the delivery of goods through e-commerce, enterprises should make use of cutting-edge technologies.

By creating effective and optimal route plans, route optimization software would significantly lower the number of missed deliveries for eCommerce businesses. When employing route optimization software, the driver must stick to the recommended course of action, guaranteeing that deliveries will always arrive at their destination.

The most effective route plan is generated by an AI-based route optimization tool like Norma Live, which also translates addresses into places automatically. In the event of inaccurate locations, it will assist you in finding answers. Additionally, Norma Live makes sure that you consistently outperform your rivals in terms of customer satisfaction and delivery success rate.

Learn how an e-commerce delivery business is using AI to achieve a 96% delivery success rate.

Request a one-on-one demo to learn more about how NORMA LIVE may help your delivery operations achieve comparable results. One of our specialists would be pleased to call you back to go over your needs in greater depth.

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