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  • Nariman Raouf

5 Mistakes to Avoid for Successful Logistics Operations

Updated: Jul 16, 2023

It cannot be denied that logistics operations are the lifeblood of almost every business, guaranteeing speedy and effective delivery of products and services to customers. Henceforth, it is crucial for logistics companies to steer clear of committing transportation blunders, which may result in detrimental consequences such as delayed deliveries, product damages, and soaring expenses. In this blog post, we will discuss some common mistakes made in logistics industry and how to avoid them.

#1 Overestimating and underestimating your need for transportation

Logistics companies often find themselves in a bind when it comes to evaluating their exact demand for transportation. In some cases, businesses may overestimate their need for transportation by investing in more vehicles than necessary or choosing a truck that is too big, leading to wasted resources and unnecessary expenses.

On the other hand, underestimating the need for transportation can result in delayed deliveries and dissatisfied customers. To avoid these issues, logistics companies should conduct thorough analysis and forecasting to determine their actual transportation requirements.

#2 Not having a backup plan (prepare a plan B)

Logistics operations are inherently unpredictable, with unforeseen circumstances lurking around every corner. That is why it's essential to have a backup plan in place. Without one, logistics companies may find themselves in a predicament if anything goes awry.

For instance, if a truck breaks down or there is an unexpected surge in demand, businesses without a backup plan may fail to deliver products on time. To prevent this from happening, companies should have a contingency plan that includes factors such as spare vehicles or an alternate mode of transportation in case of emergencies. Implementing dynamic planning options can also help companies quickly adapt and respond to any changes that may arise during transportation operations.

#3 Info Access: Failing to track and analyze detailed data

To enhance logistics operations, it is essential to track and analyze detailed data related to transportation, product handling, delivery times, route visibility, and communication with drivers and suppliers, among other factors.

However, some logistics companies fail to use the data available to them effectively. This mistake can prevent businesses from identifying areas for improvement and making informed decisions. Therefore, logistics companies need to invest in logistics management software that can provide real-time visibility of shipments and automate data analysis. By doing so, businesses can quickly identify bottlenecks in their logistics operations and make data-driven decisions that optimize efficiency, reduce costs, and enhance customer satisfaction.

#4 Lack of keeping up with changes in the industry

As technology and customer expectations continue to evolve, it's important for logistics companies to keep up with industry changes. Failing to adapt and remain informed of emerging trends and technologies can put logistics companies at a severe disadvantage, leading to missed opportunities, lagging competition, and dissatisfied customers.

These technologies could be route planning software with real-time traffic updates or autonomous vehicle technology that can reduce the need for human intervention in transportation operations. Route planning software with dynamic and manual planning options helps logistics managers quickly adapt and make changes in transportation routes, avoiding delays and reducing costs by deciding on the most optimal routes based on real-time traffic updates.

#5 Failure of APS Implementation

Another significant mistake that logistics companies make is failing to implement an Advanced Planning and Scheduling (APS) system. An APS system can improve supply chain efficiency by optimizing production schedules and inventory management. Logistics companies that fail to invest in an APS system risk being left behind in today's competitive market.

Failure reasons could be that there is no way to create the ideal schedule, having the incorrect partner in implementation, or a lack of understanding about the benefits that an APS system can bring to their business. Logistics companies must understand that an APS system is an essential tool to optimize their supply chain operations and improve efficiency.


Logistics is a complex and ever-evolving industry that demands attention to detail, flexibility, and proactive management. By embracing emerging technologies, keeping up with industry changes, and implementing advanced planning and scheduling systems, logistics companies can set themselves apart from others in the market and improve their bottom line.

Norma LIVE route planning solution can assist logistics companies in addressing these common mistakes by providing real-time traffic updates and dynamic planning options to ensure optimal routes for efficient transport operations. Therefore, it is imperative that logistics companies make use of innovative technologies such as Norma LIVE route planning solutions and implement an APS system to remain competitive in today's market.

Download the white paper “5 Tips to Improve Your Last-mile Delivery Operations” to discover effective techniques that empower logistics providers to expand their delivery operations by incorporating them into their overall business plan.


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