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Utilizing AI: Addressing Today’s Challenges in Logistics
Tune in to our latest podcast episode to discover how AI is reshaping the way we address today's logistics challenges. 

Speakers:  Nour Shawky, Co-Founder & CEO of Softec Technologies Group and Martijn Graat, Founder of Logistics Matter 

Tune in to our latest episode, “Utilizing AI: Addressing Today’s Challenges in Logistics”, to hear all the answers to your burning questions with our CEO, Nour Shawky, who joins Martijn Graat at Logistics Matter.


The podcast will help you explore the realm of AI-powered route planning solutions and their impact on facing logistics challengesYou will also be able to find out how these cutting-edge tools streamline processes like time slot scheduling for deliveries and pickups, ensuring satisfaction for both logistics managers and customers, in addition to explaining how these solutions actively address the challenges faced in today's logistics industry. By the end of this episode, you will be able to find out how Norma LIVE, an intelligent route planning solution powered by AI, simplifies the task of mapping out the most efficient routes for deliveries and pickups, saving time and resources. 

About Podcast
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What is Norma LIVE

Norma LIVE helps the logistics industry create efficient transportation plans within minutes
to minimize logistics cost and maximize fleet productivity
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Norma LIVE is  a real-time dynamic live routing algorithm enabling you to put your entire on-demand and express delivery operations to an auto-pilot mode to optimize the related pickup & delivery operations.

Using Norma Live to manage your last-mile deliveries will significantly empower same-day or immediate services.

Norma LIVE in her auto-pilot mode dynamically adjusts the drivers' routes based on what is happening on the ground in addition to finding the best options for new incoming orders.

Do you need a routing solution for daily distribution logistics optimization?

Whitepepaer - increase efficiency and usage with Norma LIVE

Why Norma LIVE


Full Visibility
Control Tower


Configured Notifications & Alerts


Early mitigation
of delivery issues


Configured Performance KPIs


Valuable Insights based on Collected Data


Optimization that Never Sleeps


Reduction of Operating


Effective Resources


Automated Processes and Data Enhancements


Impressive customer experience

From our AI Lab

The Science behind Norma LIVE

Norma LIVE  is an intelligent route-planning assistant that uses an AI-based algorithm to support you in optimizing your logistical distribution services. She takes input data & constraints and calculates conditions and circumstances to create the most optimized plan that fits the data and constraints.

LIVE is an AI Vehicle Routing Solution developed based on extensive scientific research combined with industry experience.

We use an adaptive heuristic search technique combined with machine learning to provide optimum results.

LIVE uses aggregated fitness functions to ensure the best solution based on business rules, optimization targets, customer objectives, resource constraints, traffic, and other factors are selected.

Norma LIVE Thinking


See How Norma LIVE Takes control of your deliveries and collections?

Norma LIVE connects to external data systems to retrieve information such as road network maps and traffic predictions to efficiently and quickly return the best-case pickup and delivery plan for the orders. It continuously re-optimizes route plans based on incoming orders in real time.  

How Norma LIVE Works

Norma LIVE uses Artificial Intelligence to provide real-time dynamic live routing for express deliveries and fast-moving frequently changing pickup & delivery operations.


Norma LIVE comes with a backbone optimizer connecting the entire transportation chain with the last mile to provide predictable and reliable deliveries.

Norma LIVE comes with a live control tower that shows a comprehensive overview of the current state of the logistics operations process. It shows a train-view of all routes of the best plan, showing which orders are done, in progress or still assigned but not dispatched.


Since Norma LIVE continuously optimizes its plans, the best plan is always updated and displayed on the User Interface. It also shows all orders statuses, algorithm status and the map of the routes of the best plan.

Norma LIVE is an online always-on dynamic optimization software for real-time logistics requirements. It provides dynamic real-time routing for pickup & delivery orders, in which orders are continuously streamlined and re-routing has to take place throughout the day.


Norma LIVE uses metaheuristics run in real-time to solve complex combinatorial problems presented by challenging business cases of fast movements and logistics operations.


This case is specifically interesting for same-day delivery requirements such as online ordering businesses (e-commerce last mile, online groceries, distribution businesses, etc.).


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