top of page
Shutterstock_2307682803 (1).jpg
LIMITED TIME OFFER for the e-Markets Expo Visitors
Be the first to discover our latest innovation in logistics technology

Register now to get 50% discount to Norma LIVE by the end of the e-Markets expo

Fill out the form below to enjoy our offer


Do you need a routing solution for daily distribution logistics optimization?

Whitepepaer - increase efficiency and usage with Norma LIVE

What is Norma LIVE

Norma LIVE helps the logistics industry create efficient transportation plans within minutes
to minimize logistics cost and maximize fleet productivity
norma live website - system banners transparent.png

Norma LIVE is  a real-time dynamic live routing algorithm enabling you to put your entire on-demand and express delivery operations to an auto-pilot mode to optimize the related pickup & delivery operations.

Using Norma Live to manage your last-mile deliveries will significantly empower same-day or immediate services.

Norma LIVE in her auto-pilot mode dynamically adjusts the drivers' routes based on what is happening on the ground in addition to finding the best options for new incoming orders.

Why Norma LIVE


Full Visibility
Control Tower


Configured Notifications & Alerts


Early mitigation
of delivery issues


Configured Performance KPIs


Valuable Insights based on Collected Data


Optimization that Never Sleeps


Reduction of Operating


Effective Resources


Automated Processes and Data Enhancements


Impressive customer experience

From our AI Lab

The Science behind Norma LIVE

Norma LIVE  is an intelligent route-planning assistant that uses an AI-based algorithm to support you in optimizing your logistical distribution services. She takes input data & constraints and calculates conditions and circumstances to create the most optimized plan that fits the data and constraints.

LIVE is an AI Vehicle Routing Solution developed based on extensive scientific research combined with industry experience.

We use an adaptive heuristic search technique combined with machine learning to provide optimum results.

LIVE uses aggregated fitness functions to ensure the best solution based on business rules, optimization targets, customer objectives, resource constraints, traffic, and other factors are selected.

Norma LIVE Thinking


See How Norma LIVE Takes control of your deliveries and collections?

Norma LIVE connects to external data systems to retrieve information such as road network maps and traffic predictions to efficiently and quickly return the best-case pickup and delivery plan for the orders. It continuously re-optimizes route plans based on incoming orders in real time.  

How Norma LIVE Works

Norma LIVE uses Artificial Intelligence to provide real-time dynamic live routing for express deliveries and fast-moving frequently changing pickup & delivery operations.


Norma LIVE comes with a backbone optimizer connecting the entire transportation chain with the last mile to provide predictable and reliable deliveries.

Norma LIVE comes with a live control tower that shows a comprehensive overview of the current state of the logistics operations process. It shows a train-view of all routes of the best plan, showing which orders are done, in progress or still assigned but not dispatched.


Since Norma LIVE continuously optimizes its plans, the best plan is always updated and displayed on the User Interface. It also shows all orders statuses, algorithm status and the map of the routes of the best plan.

Norma LIVE is an online always-on dynamic optimization software for real-time logistics requirements. It provides dynamic real-time routing for pickup & delivery orders, in which orders are continuously streamlined and re-routing has to take place throughout the day.


Norma LIVE uses metaheuristics run in real-time to solve complex combinatorial problems presented by challenging business cases of fast movements and logistics operations.


This case is specifically interesting for same-day delivery requirements such as online ordering businesses (e-commerce last mile, online groceries, distribution businesses, etc.).


Ready to Learn More?

You’re just a click away from the growth you deserve

You may be interested in

bottom of page